Youth ministries are oftened challenged when connecting to middle aged students, especially boys. Church leadership asked Birch to generate a character that would foster this connection. Styling the character in a way that resembles professional sport mascots gave toughness and attitude that resonated with this demographic. Additional design work was done to create the shield. We continued to lean on the theme of athletics and delivered a graphic that all kids, both boys and girls, responded to in a positive way.