Brand Identity


The target audience for this product was young adult males, so we focused on a dark color palette with a little mystery. The logo for this unique product combined the numbers 3 and 8, which represent the 3 different flavor choices. When combined can create 8 different drinks. Color versioning was done to differentiate the flavor combinations across the product line.

Concept Versions
No items found.

See more on this project in our Design Section