Youth ministries are oftened challenged when connecting to middle aged students, especially boys. So, what type of organization do middle age kids understand and aspire to, especially boys? Sports! We leveraged the inspiration towards sports and importance of "team" with this young group when designing the logo. The results provided a better connection for these kids to the youth ministry. The character was also created by Birch. Read more about the character design in our Brand Character section.
See more about Team Sheep in our Brand Character Section