PAST Fusion Academy, as a division of Argonne National Laboratory, is an organization that specializes in training government PIO's in crisis communication. The website homepage connects to potential clients in three simple slides: address their concerns - Issue. Explain the benefit of their courses - Solution. Reassure the process is effective -Results.
Issue - Knowing when or what type of crisis will present any organization in unknown. Getting caught unprepared is exactly what the PAST Fusion Academy guards against. Showing a crisis scene for the first slide of the homepage sets the tone for what all Public Information Officers do - Address an issue.
Solution - The academy offers extensive training for all aspects of PIO communications. Showing a training official contained within the box highlights what the solution is - their professionally trained staff.
Results - The slide show ends with a continuation of the same graphic treatment where we're highlighting the benefit of the training program - The PIO and his or her new ability to effectively communicate during a crisis.
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